May 12, 2026
From spreadsheet sprawl to a governed source of truth before AI
A logistics company wanted AI insights but had thirty versions of the truth in spreadsheets. We consolidated reporting into one governed model first, which is what made their AI initiative viable a quarter later.
Client
Logistics company (anonymized)
Industry
Logistics
Timeframe
12 weeks
Outcomes
- Competing versions of key operational metrics
- 30+ diverging spreadsheetsOne governed model with a single definition per metric
- Leadership reporting cycle
- Weekly manual consolidationSelf-serve dashboard on governed data
The problem
The company wanted “AI-driven insights” in their ops organization. The discovery call made the real situation clear: thirty-plus spreadsheets with diverging definitions of on-time percentage, no shared metric definitions, and a weekly leadership meeting where the first twenty minutes were spent reconciling whose number was right. No AI system can add value on top of that
- it would just generate confident nonsense faster.
The approach
- Metric definition audit. We cataloged every spreadsheet in circulation, traced each metric to its source system, and documented where definitions disagreed. This map alone changed several operational conversations.
- One governed model. Consolidated the definitions into a single semantic model with certified metrics, lineage back to source systems, and a deprecation path for the shadow spreadsheets.
- Self-serve reporting on the governed layer. Leadership dashboards now read from the certified metrics. The consolidation ritual disappeared from the leadership meeting.
- A realistic AI roadmap. With trusted data in place, we sequenced the AI initiatives that were actually feasible: anomaly alerts on lane performance, then a Q&A layer over the governed metrics.
The outcome
The metric-definition work was the least glamorous and most valuable part of the engagement. The company now has a foundation where an AI feature can cite a number that everyone agrees is correct - the precondition for anything intelligent to be built on top.
Sequencing matters: the AI roadmap was written after the data foundation, not before it, and that is why it will actually be delivered.
Stack
- [ SQL ]
- [ Python ]
- [ Semantic modeling ]
- [ Power BI ]